FORUM INSTITUT
FORUM · Institut für Management GmbH
Vangerowstraße 18
69115 Heidelberg
Email: service@forum-institut.de
Phone: +49 6221 500-500
Fax: +49 6221 500-505
Course - Design and protection of digital business
Design and protection of
digital business models
with digital patents
2018-12-14 2019-11-15 DoubleTree by Hilton Amsterdam Centraal Station Oosterdokstraat 4 1011 Amsterdam amscs.info@hilton.com +31 20 5300800 +31 20 5300801

Design and protection of digital business models with digital patents

IP and the Fourth Industrial Revolution

This practical course deals with the impact of the Fourth Industrial Revolution on intellectual property practice. Attendees will be provided with valuable knowledge as well as practical methods and tools using digital patents in digital business models.
Topics
  • Successful business model protection in digitisation and IoT
  • Customer-centric IP design for the Internet of Things
  • Enforceable protection of cyber-physical systems
  • IP protection for the digital customer journey
  • Exclusive brand, user and customer experience through IP
  • Workshops: Apply best practice and tools

Aims and objectives

Intellectual property (IP) enables companies to maintain a competitive edge in a global and increasingly digitised landscape. However more so in the modern form of business-model-based prohibitive rights than in its classical application to the protection of own R&D against imitation.


Companies need to aim for legally enforceable exclusivity in the services they provide to create benefits for which the customer is willing to pay. This differentiation in competitive offers is the basis for the application of premium prices and for the creation of market positions in digital business models.


The development and implementation of a 360° IP strategy helps to identify exactly where the levers for business model protection lie.
This course provides practical methods and tools that are suitable for SMEs to extend and secure their technical lead over the competition in the long term.

Who should attend
You are tasked with developing and implementing IP strategies? Then this course is designed for you. Knowledge of IP law is not required.This course is especially interesting for those working in IP, patent, innovation, R&D and business development departments.
Referenten
Prof. Dr. Alexander J. Wurzer
Managing Partner, WURZER & KOLLEGEN GmbH, Munich (Germany)

Dr. Axel Neidlein
Patent Attorney, Partner, Maiwald Patentanwalts GmbH, Düsseldorf


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