Design and protection of digital business models with digital patents
IP and the Fourth Industrial Revolution
- Successful business model protection in digitisation and IoT
- Customer-centric IP design for the Internet of Things
- Enforceable protection of cyber-physical systems
- IP protection for the digital customer journey
- Exclusive brand, user and customer experience through IP
- Workshops: Apply best practice and tools
Aims and objectivesIntellectual property (IP) enables companies to maintain a competitive edge in a global and increasingly digitised landscape. However more so in the modern form of business-model-based prohibitive rights than in its classical application to the protection of own R&D against imitation.
Companies need to aim for legally enforceable exclusivity in the services they provide to create benefits for which the customer is willing to pay. This differentiation in competitive offers is the basis for the application of premium prices and for the creation of market positions in digital business models.
The development and implementation of a 360° IP strategy helps to identify exactly where the levers for business model protection lie.
This course provides practical methods and tools that are suitable for SMEs to extend and secure their technical lead over the competition in the long term.
- Successful protection of cyberphysical systems and IoT-based business models
- Business model and competitive strategy: Setting the course for the 360° IP strategy
- Exclusivity through IP along the digital customer journey in eco systems; Smart Watercase study - exclusive brand experience, user experience and customer experience
- Processes, structure and tools for implementing the strategy
- IP as a marketing instrument for the legally enforceable unique positioningof customer benefits in digital transformation
- Implementation in corporate reality
- Smart production for a batch size of one: Schneider
- Smart engineering with digital twins: Rittal
- Digitalisation in the Concrete Building Industry: Doka / Umdasch Group Ventures
- Case study: Smart farming, CLAAS
- Analysing the need for IP in the business model
- Evaluation of IP needs in innovation: Intellectual property function deployment
- Case study: Smart Product - Vorwerk Thermomix
- IP requirements in brand management
- Synthetic invention as the basis for creating targeted spheres of exclusivity
- Case study: Smart Home - Hansgrohe
- Impact analysis through IP asset controlling: Continuous portfolio shaping
- What works and what doesn't?
- Success factors of digital patents in application and enforcement
is Managing Partner of WURZER & KOLLEGEN GmbH, a consultancy for strategic IP-design. He is Professor Associé at CEIPI and heads its IP Law and Management Master programme. He is also chairman of the German committee for quality in IP management (DIN 77006) and for the standardisation of patent valuation (DIN 77100). He is a member of the board for the Deutsches Institut für Erfindungswesen and speaker of the Dieselkuratorium. He is a member of the jury for the German Innovation Award 2018.
is head of Maiwald’s IP Consulting section whose goal it is to secure profitable growth for clients through innovation and IP. Axel has more than 25 years professional experience and has held management positions in international consulting firms where he was responsible for strategy, technology, innovation and growth in Germany and across Europe. He advises on a multiplicity of innovative technologies and products, from strategic planning to prototype design to market entry. Axel is teaching the IP Strategy and Digitalisation Module of the MANNHEIM & TONGJI Executive MBA of the Mannheim Business School.
NL 1011 Amsterdam
Phone: +31 20 5300800
Fax: +31 20 5300801
This course is intended for paralegals and IP administrators and will help participants adequately prepare an application for filing with EUIPO/WIPO and provide guidance on administrative aspects such as the required filing documentation, procedural steps, monitoring time limits and fees.
08.11.2019 in Amsterdam
Train how to detect sufficient procedures for concrete valuations and improve your value calculation skills! Our patent valuation workshop will provide attendees with the opportunity to train their patent valuation skills through four case studies which become more and more difficult, thus preparing them for future patent valuation challenges. Attendees will need to compute throughout the course.
07. - 08.11.2019 in München
Our speakers will not only give an systematic overview of the most relevant case-law but will also show recent trends with regards to re-establishment of rights proceedings at the EPO.
14.11.2019 in Amsterdam
This course helps you to recognize common pitfalls in complex patent license agreements and our speakers will provide you with receive numerous tips and tricks for the practice.
07.11.2019 in Amsterdam
Our speakers will help you to gain an in-depth understanding of Art 83 EPC. After the course, you will be able to better balance the needs for disclosing the necessary information for the European patent application and keeping important features of the invention secret for other jurisdictions.
22.10.2019 in Amsterdam