FORUM INSTITUT
FORUM · Institut für Management GmbH
Vangerowstraße 18
69115 Heidelberg
Email: service@forum-institut.de
Phone: +49 6221 500-500
Fax: +49 6221 500-505
Course - IP Strategy
IP Strategy
2.5 days intensive spring
special course
2019-12-12 2020-05-14 NH Heidelberg Bergheimer Str. 91 69115 Heidelberg nhheidelberg@nh-hotels.com +49 6221 1327-0 +49 6221 1327-100

IP Strategy

Toward proactive, aligned and long-term management of innovation and IP

IP Strategy! - the interactive course which helps you setting up convincing IP strategy plans.
Topics
  • Be more proactive, away from ad-hoc approaches
  • DIPS Matrix: analyzing relevant facts, generating options for a strategic choice
  • DIPS Methodology: making IP plans with a multi-disciplinary approach (competition mapping, SWOT, metrics, planning)
  • Opportunity to work either on paper (forms) or with online tool
  • Reapply the tools for direct practice depending on (client‘s) company maturity/readiness
  • Gradual approach (current portfolio mapping, understand the business and management goals, etc.)

Aims and objectives

Do you need to set up an IP strategy plan? Do you need to convince executives of the plan? Our interactive course provides you with the necessary tools. After a systematic overview of IP strategy (options, value, content), our speakers give you two practical tools: (1) an IP Matrix and (2) a step-by-step methodology called DIPS (Design IP Strategy) to outline a strategic plan for IP (the emphasis is on patents). An online tool is also introduced to ease implementation. The IP Matrix is the starting point. The DIPS methodology provides techniques to map the competition and to benchmark the performance of your current IP portfolio. After this practical and hands-on course, you will be able to apply the IP Matrix and the DIPS methodology immediately to your daily practice and you will know how to set up, present, implement and monitor an IP plan step by step.
Who should attend
You are tasked with developing and implementing IP strategies? Then this course is designed for you. A minimum knowledge on IP topics, especially on patents is assumed. This course is especially interesting for those working in IP, patent, innovation, R&D and business development departments as well as patent attorneys from private practice, also acting as external/outsourced IP managers for their SME clients.
Speakers
Your speakers
Dr. Arnaud Gasnier
CEO and Senior Consultant, Patentopolis BV (The Netherlands)

Romano Beitsma
Consultant, Patentopolis BV (The Netherlands)


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