IP Department - Best Practices & Digitalization

• Managing an IP department
• Taking over an established IP department
• Contracting and working with IP service providers
• Implementing cost-saving measures
• Communicating with management
• Setting up a licensing program

Who should attend

In a world where most companies' intangible assets have reached 70-80 % and in a competitive landscape that for most companies is changing from historical to emerging competitors and markets, IP is finally rising from its status of a mere legal asset to a key business asset, which enables companies to accomplish their business strategies and to drive/manage their innovation. The professionalization of IP Departments and the IP cultural change must happen concurrently with the current rise of digitization and big data analytics, so that companies can finally avoid incurring in the same mistakes of the past, from misappropriation of ideas to total unpreparedness to emerging threats, from excessive spending to missed monetization opportunities.

This online course will empower corporate IP professionals to lead their companies into the next IP maturity level and corporate and law firm IP professionals to provide better services to their internal and external clients. By means of best practices, the attendees will gain a deep understanding on how to structure and systematize IP handling, with the objective of minimizing IP risks and maximizing IP opportunities.

After the course, you will be able to

• get a best practices overview of IP tools and services
• implement IP cost-saving measures
• rise the company's IP maturity level/provide better services