2023-09-26 2023-09-26 , online online, 2,280 € plus tax Dr. Arnaud Gasnier https://www.forum-institut.com/seminar/23111138-ip-strategy/referenten/23/23_11/23111138-course-ip-strategy-for-a-better-ip-management_gasnier-arnaud.jpg IP Strategy

IP Strategy! - the interactive online course which helps you setting up convincing IP strategy plans.

The contents of your online course
  • Be more proactive, away from ad-hoc approaches
  • IP Matrix: analyzing relevant facts, generating options for a strategic choice
  • Step-by-step Methodology: making IP plans with a multidisciplinary approach (competition mapping, SWOT, metrics, planning)


Who should attend
You are tasked with developing and implementing IP strategies? Then this course is designed for you. A minimum knowledge on IP topics, especially on patents is assumed. This course is especially interesting for those working in IP, patent, innovation, R&D and business development departments as well as patent attorneys from private practice, also acting as external/outsourced IP managers for their SME clients.
The objectives of your online course
Do you need to set up an IP strategy plan? Do you need to convince executives of the plan? Our interactive course provides you with the necessary tools. After a systematic overview of IP strategy (options, value, content), our speakers give you two practical tools: (1) an IP Matrix and (2) a step-by-step methodology to outline a strategic plan for IP (the emphasis is on patents). The IP Matrix is the starting point. The methodology provides techniques to further understand the business, to visualize your current IP portfolio and to map it against the competition. After this practical and handson course, you will have first insights to apply the IP Matrix and the methodology immediately to your daily practice.
Your benefit

  • You will understand how to use the IP matrix
  • You will master a step-by-step methodology for IP strategy
  • You will be able to develop an IP strategy systematically

Course - IP Strategy - For a better IP Management!

IP Strategy

Toward proactive, aligned and long-term management of innovation and IP

Benefits
  • Live and Interactive!
  • Hands-on course with proven methodology
  • Three IP tools

Webcode 23111138

Book now

JETZT Buchen

Speakers


Everything at a glance

Appointment

22-24/11/2023

22-24/11/2023

Period

Each day from 09:00 to 17:00 CET...

Each day from 09:00 to 17:00 CET


Venue

online

online

Fee
Your contact

Jean-Claude Alexandre Ho, LL.M.
Lawyer, Conference Manager

+49 6221 500-675
jc.alexandreho@forum-institut.de

Details

IP Strategy! - the interactive online course which helps you setting up convincing IP strategy plans.

The contents of your online course

  • Be more proactive, away from ad-hoc approaches
  • IP Matrix: analyzing relevant facts, generating options for a strategic choice
  • Step-by-step Methodology: making IP plans with a multidisciplinary approach (competition mapping, SWOT, metrics, planning)


Who should attend
You are tasked with developing and implementing IP strategies? Then this course is designed for you. A minimum knowledge on IP topics, especially on patents is assumed. This course is especially interesting for those working in IP, patent, innovation, R&D and business development departments as well as patent attorneys from private practice, also acting as external/outsourced IP managers for their SME clients.

The objectives of your online course

Do you need to set up an IP strategy plan? Do you need to convince executives of the plan? Our interactive course provides you with the necessary tools. After a systematic overview of IP strategy (options, value, content), our speakers give you two practical tools: (1) an IP Matrix and (2) a step-by-step methodology to outline a strategic plan for IP (the emphasis is on patents). The IP Matrix is the starting point. The methodology provides techniques to further understand the business, to visualize your current IP portfolio and to map it against the competition. After this practical and handson course, you will have first insights to apply the IP Matrix and the methodology immediately to your daily practice.

Your benefit

  • You will understand how to use the IP matrix
  • You will master a step-by-step methodology for IP strategy
  • You will be able to develop an IP strategy systematically

Detailed programme

Each day from 09:00 to 17:00 CET


Session 1: Strategic IP management: concepts and pain points
  • Get theoretical basis on IP management and strategy
  • Fundamentals on IP management and strategy. Compare opportunistic vs. proactive. Key strategy models e.g. Porter
  • Most frequent challenges faced by companies

Session 2: Strategic thinking tool for your management
  • Learn a matrix-based model (IP Matrix) as strategy-thinking tool to integrate business, innovation and IP
  • Practical exercise: apply the IP Matrix to actual crossindustry scenarios. Takeaways to reapply to own environment

Session 3: Data-based methodology for strategy making: overview
  • Build a strategic plan. Learn a step-by-step methodology to prepare an IP/innovation plan and monitor its execution. Link to the IP Matrix
  • Introduction to case study - 'renewable energy'
  • Strategy-making as a project: insights from project management, scoping, and team setting

Data-based methodology (continued): Understand (and influence) the vision
  • Understand the business and management's vision.
Sometimes help define the value chain.
  • Translate management goals into IP strategy options
for value creation/capture

Session 4: Data-based methodology (continued): portfolio gap analysis
  • Gap analysis with the IP Matrix: comparing business vision to current IP portfolio
  • Derive options to bridge current-desired IP position

Data-based methodology (continued): competition analysis
  • IP mapping techniques: Analysis of patent data (lifecycle, competition etc.)
  • Revisit the IP Matrix through the competition landscape
  • Link to the value chain

Session 5: Data-based methodology (continued): SWOT analysis, prioritization, performance, and budget
  • SWOT analysis using the gap analysis and market data (incl. others IP) formatted with IP Matrix to realize alignment
  • Prioritize actions to define an IP roadmap. Make different scenarios
  • Define KPIs to report future success. Assess IP Returns (first patent filings, IP profit etc.)
  • Estimate budget needs for R&D and IP

Data-based methodology (continued): the IP plan/strategy and other deliverables
  • Integrating outputs of the prioritized SWOT analysis
into a practical, rationalized plan.
  • Plan template provided
  • Strategy reports: other formats and examples

Session 6: Reapplying the methodology
  • Facing complexity of real-life situations. Different challenges, different approaches. Gradual approach with real-life situations
  • 3 mini-cases from anonymised practice ((1) SME business- IP alignment, (2) Innovation / R&D steering, (3) IP planning during cooperation), followed with Q&A sessions
  • Final recommendations and tips

Wrap-up and feedback


Further information

Get prepared for the course!

We will send you a reader with details and instructions prior to the course. Thus, you can prepare the case studies and other assignments and get the most out of the course. 2 to 3 hours of preparation is suggested.

CPD: 19.5 hours

Attendees of this event will get 19.5 CPD hours certified.

What our participants say

  • Stephan Ising, Expert IP Strategy & Research, Thyssenkrupp Intellectual Property GmbH (Germany): 'Evaluating IP portfolios and meeting budget restrictions can be challenging, especially during organizational changes. DIPS tools help to provide deep insights in IP goals, to focus on areas where to invest with value-add, and to communicate them within the organization. Patentopolis workshop is a perfect event to learn a useful methodology (DIPS) and apply it immediately in interactive cases.'
  • Morné Barradas, Senior Manager Intellectual Property, Sasol (South Africa): 'IP can be seen as delaying R&D projects, because clearly demonstrating how IP aligns with business strategy can be challenging. DIPS toolbox enables this; it gives a simple yet practical framework to help translate technobusiness drivers into IP strategy options and continuously monitor alignment between IP and project objectives. DIPS workflows also help to measure (mis)alignment and to show it.'

Technical requirements

You need a reliable Internet connection to take part in our online events. To have the best possible learning experience, we recommend that you use the latest version of the Microsoft Edge or Google Chrome browsers. You will need a headset, loudspeaker or telephone to play the audio. Further information is available here. Please check beforehand that your microphone or headset and camera are working properly. Do not access our services from a VPN since there are issues with the audio over such connections.

We have integrated Zoom video conferencing software into our Learning Space for our online training courses. If you are not authorised to use Zoom, please get in touch with us so we can make alternative arrangements for you to take part in our online training.

Our cooperation partner

Patentopolis B.V.

Patentopolis BV is a unique provider specialized in innovation and IP management. We provide: learning solutions with innovative models and crossdisciplinarity tools; online solutions for daily management support; and consulting services for operational and strategic management of IP/innovation. We have a global presence and serve a great diversity of clients (corporates, SMEs, IP firms, consultancies, research organizations, patent offices and more). Patentopolis is regularly recognized with IP management firm awards from its peers in the industry.

Free pre-meeting and technology check

You can attend one of our pre-meetings and explore our Learning Space free of charge. Registration is not required. You can find available dates for a pre-meeting in your customer portal. Click the green ‘Participate’ button in the pre-meeting in the customer portal and you will be redirected to the Learning Space.

The pre-meeting gives you the opportunity to explore our Learning Space and to familiarise yourself with the technology to start off your online training on the right foot. This is a non-binding offer for all our customers and not a prerequisite for participation. If a pre-meeting date does not suit you but you would still like a technology check, please contact us.

This distinguishes our events

Overall score of all evaluations in 2022

Five stars on Trustpilot = Excellent

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Testimonials

9 January 2017
'This 2.5-day course on IP strategy is an important milestone for me and my company. The tools provided during this extensive course will allow me to apply the methodology DIPS of Patentopolis in IP strategy project for my company. I will recommend this course mainly to IP managers having limited IP experience with strategy-making. It gives a lot of materials on the methodology DIPS and also an opportunity for data crunching, which is exactly what I was looking for.'

Rimma Pugatsch Shendelzon, IP Manager

Landa Corporation (Israel)

10 January 2017
'IP strategy is essential for business success, and I don’t want to rely on just gut feeling or hope as a strategy. Therefore, it makes sense to follow an effective methodology like DIPS of Patentopolis, since this is a well-structured, clear and logical approach. Highly recommended!'

Dr. Markus Glänzel, Director IP Management

Evonik Nutrition & Care (Germany)

10 January 2017
'What I liked the most from this 2.5-day course on IP strategy is the methodology DIPS for strategy making since it is very practical. This Patentopolis methodology gives a path to follow where to start, as well as how to analyse data and interact with other functions during the planning phase and after.'

Reino Savela, IP Counsel

ABB AB (Sweden)

10 August 2017
'There is a real need for many companies to get a structured approach to IP strategy. That’s exactly what Patentopolis course on IP strategy offers'

RamsvikTrond, Partner, European Patent Attorney

Onsagers AS (Norway)

17 July 2017
'Patentopolis course on IP strategy was up to my expectations and as defined during the first hour of the course. The DIPS® matrix and methodology is a very powerful toolkit, which helps to visualize how to capture value and where to invest budget and resources in areas which are relevant to the company. At the same time, it is a simple tool which can be practically implemented in my company and is effective for conveying relevant IAM aspects to managers. I very much enjoyed the course and particularly its hands-on exercise approach. Thanks to the course, I have now a more realistic view of what IP strategy is.'

Eugenio Souto Pampín, European Patent Attorney

IMEC (Belgium)

17 December 2018
'I attended the Patentopolis strategy seminar 18 months ago and found the content very interesting and important. I have started IP-strategy discussions with several clients and we started corresponding projects. My experience is that it takes a ‘change of mindset’ for IP-Managers and CTOs/CEOs of SMEs to discuss on the IP strategy level. The insight I got from the Patentopolis seminar helped me to keep the discussions with the clients on track. Also, the projects with the clients helped me to improve the understanding of what they really need. Still, it takes a lot of time and patience to reach the goal of such strategy projects in SMEs. In that process, Patentopolis strategy seminar and tools are unique and I learnt a lot there to get to a practical useful end.'

Werner A. Roshardt, European Patent Attorney, Equity Partner

Keller & Partner Patentanwälte AG (Switzerland)