Multi-Country Strategic Marketing

• Country prioritization and launch sequencing across markets
• Market access and pricing as strategic input for marketing decisions
• Omnichannel adaptation at market and channel level
• Customer-centric HCP engagement and brand positioning across markets
• Operating model design: governance, decision rights and compliance
• AI and technology enablement for multi-country marketing
• Training includes two Workshops

Who should attend

• Global Marketing Leads and Global Brand Managers
• International Brand Managers and Regional Marketing Directors
• Launch Excellence Leads and Launch Strategy Managers
• Medical Affairs Managers with cross-country marketing responsibility
• Commercial Excellence Managers involved in multi-market execution

This seminar equips Global Marketing Leads with the skills to design and operationalize a multi-country marketing strategy, from strategic direction to day-to-day execution.

Day 1 addresses the strategic foundation: where to play, in what order, and under which external constraints. Participants work through country prioritization and launch sequencing, explore market access and pricing as strategic input for marketing decisions, and develop a clear approach to omnichannel adaptation across markets.

Day 2 translates strategy into execution. It covers customer-centric HCP engagement and brand positioning across markets, operating model design with governance structures and decision rights, compliance integration, and the practical use of AI and technology to enable multi-country marketing at scale.

Both days include hands-on workshops in which participants apply the frameworks directly to their own organizational context.

Participants have expanded their knowledge in

• Market prioritization and launch sequencing
• Global-to-local governance and decision rights
• Cadence and KPI management for cross-country execution
• Operating model design, ready for internal application