German Health Advertisement Law - Topics of special interest

German Health Advertisement Law

• Scope of provisions
• Exceptions
  • Press releases
  • Inquiries
  • Patient communication
• Pre-Marketing
• Misleading marketing
  • § 3 Health Advertisement Act (HWG)
  • Requirements for marketing with scientific claims according to German case law
• Off label - Marketing

Biobreak

Proper use of scientific data

• Study data from the clinical develop-ment program
• Study data from post-approval studies (NIS, patient support programs etc.)
• Comparative advertising

Lunch break

Options to protect and assert legal rights under health advertisement law

• Potential consequences of legal disputes in healthcare marketing
• Options to enforce rights
• Strategies for defending marketing activities against legal challenges

Pharmaceutical advertising on the Internet

• Marketing tools on the internet (website, email, social media)
• Liability for the content of websites, responsibility for hyperlinks and cross-border internet advertising
• Responsibilities for chat forums
• Use of testimonials, hot topic: influencers
• Additional mandatory information for digital services
• Mandatory information: Special features of TV & internet advertising
• Reminder advertising on the internet

Biobreak

The information officer within the pharmaceutical company

• Responsibilities of pharmaceutical company and information officer
• Legal obligations of the information officer
  • Provisions of national law & European law
• Qualification of information officer
  • Personal qualification of the information officer
  • Organizational aspects - information officer

End of seminar