2024-04-12 2024-04-12 HYPERION Hotel München +49 89 411090-0 +49 89 411090-1000 HYPERION Hotel München Truderinger Str. 13, 81677 München München, 81677 1,780 € plus tax Dr. Arnaud Gasnier https://www.forum-institut.com/seminar/24061132-the-ip-strategist/referenten/24/24_06/24061132-course-the-ip-strategist-for-a-better-ip-management_gasnier-arnaud.jpg The IP Strategist

IP Strategy! - the interactive online course which helps you setting up convincing IP strategy plans.

Topics
  • Explore further the matrix-approach for strategy making, with advanced techniques (using Excel)
  • Learn new methodology to (re)align the IP portfolio with the business focus. Link IP to financials and business strategy.
  • Apply and present these two step-by-step methodologies onsite in teams with peers (2 days)
  • 2.5 consecutive days onsite for extra sharing of best practices among peers


Who should attend
The IP Strategist course is designed for IP Directors/Managers or the like, as well as other functions (R&D/ innovation, business development, investors), who have been asked to design and implement a value-driven IP strategy, to align the portfolio with the (new) business agenda and/or to transform the IP capacity for supporting business growth. The Munich sessions are also open to those who attended earlier online courses where the methodologies were only presented.
Aims and objectives
The IP Strategist is an in-depth course aiming at providing the necessary knowledge, tools and skills for designing and implementing different types of IP strategies. It includes two methodologies for (A) aligning the IP portfolio with the business and (B) building IP strategies from scratch e.g. in new areas or in response to disruption or new competition.

The course is interactive including 2.5 onsite days for teamwork with peers.
Your benefit

  • You will understand how to use the IP matrix
  • You will master a step-by-step methodology for IP strategy
  • You will be able to develop an IP strategy systematically

Course - IP Strategy - For a better IP Management!

The IP Strategist

Toward proactive and aligned management of innovation and IP

Benefits
  • Hands-on course with proven methodology
  • Three IP tools

Webcode 24061132

Book now

JETZT Buchen

Speaker


Everything at a glance

Appointment

10-12/06/2024

10-12/06/2024

Period

10 Jun 2024 (Munich) - 14:00 bis 18:00 CET
11 Jun 2024 (Munich) - 09:00 bis 17:00 CET
12 Jun 2024 (Munich) - 09:00 bis 16:00 CET

10 Jun 2024 (Munich) - 14:00 bis 18:00 CET
11 Jun 2024 (Munich) - 09:00 bis 17:00 CET
12 Jun 2024 (Munich) - 09:00 bis 16:00 CET
Venue

München

München

Downloads
Fee
Your contact

Jean-Claude Alexandre Ho, LL.M.
Lawyer, Conference Manager

+49 6221 500-675
jc.alexandreho@forum-institut.de

Details

IP Strategy! - the interactive online course which helps you setting up convincing IP strategy plans.

Topics

  • Explore further the matrix-approach for strategy making, with advanced techniques (using Excel)
  • Learn new methodology to (re)align the IP portfolio with the business focus. Link IP to financials and business strategy.
  • Apply and present these two step-by-step methodologies onsite in teams with peers (2 days)
  • 2.5 consecutive days onsite for extra sharing of best practices among peers


Who should attend
The IP Strategist course is designed for IP Directors/Managers or the like, as well as other functions (R&D/ innovation, business development, investors), who have been asked to design and implement a value-driven IP strategy, to align the portfolio with the (new) business agenda and/or to transform the IP capacity for supporting business growth. The Munich sessions are also open to those who attended earlier online courses where the methodologies were only presented.

Aims and objectives

The IP Strategist is an in-depth course aiming at providing the necessary knowledge, tools and skills for designing and implementing different types of IP strategies. It includes two methodologies for (A) aligning the IP portfolio with the business and (B) building IP strategies from scratch e.g. in new areas or in response to disruption or new competition.

The course is interactive including 2.5 onsite days for teamwork with peers.

Your benefit

  • You will understand how to use the IP matrix
  • You will master a step-by-step methodology for IP strategy
  • You will be able to develop an IP strategy systematically

Detailed programme

10 Jun 2024 (Munich) - 14:00 bis 18:00 CET
11 Jun 2024 (Munich) - 09:00 bis 17:00 CET
12 Jun 2024 (Munich) - 09:00 bis 16:00 CET

Online session: Strategic alignment (method 1 using Excel)
  • New categorization by crossing sources (business plans, technology/product roadmaps, financials, interviews)
  • Design a business scoring
  • IP-business models.
  • IP scoring design: advanced techniques
  • Gap analysis revisited (using Excel) and new IP dashboard to identify and visualize gaps.
  • Make different scenarios for portfolio development (using Excel), also target setting and extra dashboards
  • Case "H2 (Part A)": (1) categorization, (2) business scoring, (3) IP scoring, (4) gap analysis and options, (5) Scenarios and targets

Munich Session: Holistic approach for strategy-making (method 2)
  • Short refresher of the matrix-based approach
  • Data analysis revisited (gap analysis, SWOT option generation)
  • Advanced use of the matrix-approach with extra techniques

Munich Session: reapply method 1 (team assignment)
  • Each team reapplies method 1 (online session, data crunching only) to a case study "H2 (Part B)
  • Working lunch with teams preparing presentations
  • Team presentation + group discussion + feedback

Munich Session: reapply method 2 (team assignment)
  • Each team reapplies method 2 to a case study "Geothermal (GEN)"
  • Working lunch with teams preparing presentations
  • Team presentation + group discussion + feedback

Further information

Get prepared for the course!

We will send you a reader with details and instructions prior to the course. Thus, you can prepare the case studies and other assignments. To get the most out of the course, participants should count for 1-2 days of preparation before the course to get familiar with the facts of the cases. Additional preparation between the sessions (typically 30-45 min on average) should be saved in your agenda, as you see it fit.

Booking information

Fee: € 1,780.00 (+ German VAT) For those who attended earlier online courses where the methodologies were only presented and book only one set of the Munich sessions; includes midsession refreshments and lunch during the sessions in Munich, high-quality course material for download and a certificate.
Munich Sessions - June 2024 (Webcode 24061132) - https://www.forum-institut.de/24061132

Special Fee: € 3,900.00 (+ applicable VATs) only for one set of online and Munich sessions; includes the 'live' participation via internet, midsession refreshments and lunch during the sessions in Munich, high-quality course material for download, a certificate as well as technical support including a test meeting.
For VAT reasons you will be issued two invoices, one for the online sessions, the other for the Munich sessions.

Please note that you book the full course (online and Munich sessions) separatly.
Full course: (Online and Munich Sessions - June 2024 (Webcode 24061137) - https://www.forum-institut.de/24061137

Features of the course

The course is based on cases inspired from practice; it consists of mini-lectures with group discussions (2 days), mini-lectures with individual assignments (2 days) and teamwork (onsite - 2 days).

CPD: 19.5 hours

Attendees of this event will get 19.5 CPD hours certified.

What our participants say

  • The course exceeded my expectations; I expected to be educated in concepts and theories, instead I was equipped with tools and experience!
  • Whilst the methodologies taught during the course are not necessarily the only ones to follow, they gave a good framework and plenty of food for thought.
  • Very good tools for strategically combining IP and business.
  • I really liked how clear and simple a sometimes difficult and convoluted process was structured and presented
  • Really enjoyed the interactive nature of the course; plenty of discussion and lots of hands-on work which helped with the understanding
  • The course is demanding. I previously went through some of the IP-related trainings; all of them provided new aspects and knowledge that suit the target audience, but none of them operates on such a high professional and intellectual level.
  • I had no difficulties to translate the course material and the example case study to our client's situation. Cherry-picking and adding personal flavor and aspects unique to the Client can be done.
  • As a "non-IP person" working in R&D, however pretty familiar with IP, I found the pace appropriate and it was not difficult to follow.

Our cooperation partner

Patentopolis B.V.

Patentopolis BV is a unique provider specialized in innovation and IP management. We provide: learning solutions with innovative models and crossdisciplinarity tools; online solutions for daily management support; and consulting services for operational and strategic management of IP/innovation. We have a global presence and serve a great diversity of clients (corporates, SMEs, IP firms, consultancies, research organizations, patent offices and more). Patentopolis is regularly recognized with IP management firm awards from its peers in the industry.

This distinguishes our events

of 5 stars of all ratings from 2023

of 5 stars on Trustpilot = good

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Testimonials

9 January 2017
'This 2.5-day course on IP strategy is an important milestone for me and my company. The tools provided during this extensive course will allow me to apply the methodology DIPS of Patentopolis in IP strategy project for my company. I will recommend this course mainly to IP managers having limited IP experience with strategy-making. It gives a lot of materials on the methodology DIPS and also an opportunity for data crunching, which is exactly what I was looking for.'

Rimma Pugatsch Shendelzon, IP Manager

Landa Corporation (Israel)

10 January 2017
'IP strategy is essential for business success, and I don’t want to rely on just gut feeling or hope as a strategy. Therefore, it makes sense to follow an effective methodology like DIPS of Patentopolis, since this is a well-structured, clear and logical approach. Highly recommended!'

Dr. Markus Glänzel, Director IP Management

Evonik Nutrition & Care (Germany)

10 January 2017
'What I liked the most from this 2.5-day course on IP strategy is the methodology DIPS for strategy making since it is very practical. This Patentopolis methodology gives a path to follow where to start, as well as how to analyse data and interact with other functions during the planning phase and after.'

Reino Savela, IP Counsel

ABB AB (Sweden)

10 August 2017
'There is a real need for many companies to get a structured approach to IP strategy. That’s exactly what Patentopolis course on IP strategy offers'

RamsvikTrond, Partner, European Patent Attorney

Onsagers AS (Norway)

17 July 2017
'Patentopolis course on IP strategy was up to my expectations and as defined during the first hour of the course. The DIPS® matrix and methodology is a very powerful toolkit, which helps to visualize how to capture value and where to invest budget and resources in areas which are relevant to the company. At the same time, it is a simple tool which can be practically implemented in my company and is effective for conveying relevant IAM aspects to managers. I very much enjoyed the course and particularly its hands-on exercise approach. Thanks to the course, I have now a more realistic view of what IP strategy is.'

Eugenio Souto Pampín, European Patent Attorney

IMEC (Belgium)

17 December 2018
'I attended the Patentopolis strategy seminar 18 months ago and found the content very interesting and important. I have started IP-strategy discussions with several clients and we started corresponding projects. My experience is that it takes a ‘change of mindset’ for IP-Managers and CTOs/CEOs of SMEs to discuss on the IP strategy level. The insight I got from the Patentopolis seminar helped me to keep the discussions with the clients on track. Also, the projects with the clients helped me to improve the understanding of what they really need. Still, it takes a lot of time and patience to reach the goal of such strategy projects in SMEs. In that process, Patentopolis strategy seminar and tools are unique and I learnt a lot there to get to a practical useful end.'

Werner A. Roshardt, European Patent Attorney, Equity Partner

Keller & Partner Patentanwälte AG (Switzerland)